Ezalife | Simple, Safe, Secure | Brand Design by Bryan Norman

Background

With a background in human biology, design engineering, graphic/brand design, and front-end web development, I joined Ezalife, LLC in October 2022 as the company’s first employee and Creative Marketing Director. Ezalife is a small start up partnered with Children’s Hospital Colorado that focuses in wearable securement methods for surgically placed transcutaneous (through the skin) medical devices. The tasks I was hired to take on as Creative Marketing Director include:

Brand Strategy Analysis
Full-Scale Company Rebrand (excluding logo redesign)
Brand Development
Web Development & On-Page SEO
Communication/Management of our Contract Web Developer
Establishment of Social Media Accounts
Company Newsletter Management
Website Inquiry Management
Development of How-To Videos for Ezalife’s Clinical Trial
Creation of Product Animations
Product Rendering
Marketing Material Design and Copy
Packaging Design
Exhibition Material Design
Etc.

But anybody who has been a part of an early stage startup knows how important it is to be able to handle a wide range of tasks. In Steptember 2023, I took on the role of Director of Operations, after realizing that many of my tasks are focused on getting our flagship product to market, rather than building our brand. These tasks include:

Taking Part in Nearly Every Meeting with Company Partners
Aiding in Product Design
Performing Market Research
Building Financial Projections
Developing Pitch Deck Content
Writing Grant Applications (Including a Phase 1 SBIR Grant Application to the National Cancer Institute)
Leading Efforts for our NIH Regional I-Corps Program
Performing User Interviews and Data Analysis
Attending Professional Conferences to Build Awareness and form Industry Partnerships
Converting Prototypes for use in Ezalife’s Clinical Trial
Helping Manage Ezalife’s Clinical Trial
Etc.

Because many of my tasks as Director of Operations are difficult or impossible to visualize (or involve proprietary information), this portfolio page focuses on the tasks performed under the Creative Marketing Director hat, primarily building Ezalife’s brand identity.